WCL The Global Stage
Purpose. Amplified.
World Championship of Legends provides the international platform through which verified humanitarian impact becomes a global story. Sport is the amplifier. Clean water is the mission.
WCL UAE 3–18 October 2026.
International reach
Season 2 reached more than 423.1 million television and OTT viewers, with more than 964 million in cumulative social, PR and digital reach. This international audience gives verified clean-water stories a platform capable of reaching people across major cricket markets.
Legends and audiences
WCL brings together internationally recognised former players and highly engaged audiences across India, Pakistan, the UK, Africa, the GCC, North America and other major cricket markets. That cultural reach gives a clean-water partnership relevance far beyond the tournament itself.
Responsible amplification
Impact needs visibility. Cricket delivers it. WCL can carry verified deployment stories through broadcast, digital, social and event channels, allowing the human impact behind the data to reach a worldwide audience.
Partnership Deliverables
What Your Partnership Directly Delivers.
A Champions for Change partnership is more than conventional sponsorship. It is an end-to-end programme that can combine permanent community infrastructure, measurable reporting, responsible storytelling and selected WCL visibility within one agreed partnership.
Potential programme deliverables
- Verified site assessment and approved deployment planning
- Permanent Onefilta clean-water systems within confirmed communities
- Community engagement, training and stewardship support
- Monitoring, approved performance data and periodic impact reporting
- Approved photography, film and community stories subject to consent
- Partner portfolio view where data permissions and system architecture allow
Potential WCL deliverables
- Broadcast integrations, commentary references and on-screen impact graphics
- Stadium assets including LED, boundary, pitch and interview-backdrop opportunities
- Digital and social content linked to verified programme milestones
- Legend and ambassador participation subject to availability and agreement
- Hospitality and executive hosting at selected matches
- Community activations and documentary-style content opportunities
Important qualification: final assets, quantities, territories, talent access and reporting commitments depend on the agreed partnership package, rights availability and confirmed deployment plan.
Partnership design
Every partnership is shaped around the organisation’s objectives, preferred geography, reporting needs and communications priorities. Final deliverables, territories, talent access and activation rights will depend on the agreed package and confirmed deployment plan.